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Western Runway is a grassroots western media company highlighting the most inspiring, gritty, and fashionable women of the west. Whether we’re highlighting the best western brands, rodeo street style, or the baddest ladies on the ranch or in the arena, our mission at Western Runway is to let YOU be the leader in the western fashion movement, as we all celebrate the unique tastes and takes on today’s western looks. 

Founded on American heritage, western fashion is meant to be worn by anyone who carries the spirit of the west, and we can attest to the amount of western spirit that fills the already-crowded streets of Las Vegas each December. The west is kind. The west is classy. The west has grit. The west is unique. And without a doubt, the west is wild. So naturally, western fashion should encompass all of that, and so much more. This is a brand new fashion frontier, and you can find us on the front lines. 

Western Runway is published and distributed annually during the ten most anticipated days of December, the Wrangler National Finals Rodeo. Aimed to catch the eye of shoppers of all ages, Western Runway includes exciting interviews with western fashion icons, information on current and future trends, where to shop in preparation for Las Vegas, and where to shop in town while you’re there.

Western Runway is owned by Ashley Alderson, Tiffany Cooper, and Jessie Jarvis.

Meet the Western Runway Team

Ashley Alderson is a boutique marketing expert and if the Founder of The Boutique Hub, a media company focused on highlighting and connecting the global boutique community. While highlighting what’s trending in boutique fashion and news, Ashley works directly with boutique owners to overcome business and personal overwhelm, and optimize their digital marketing strategy so they can reach new customers, find renewed vision, and increase their sales.

Ashley’s background in marketing, PR and business development, paired with her passion for the boutique community led her to build The Hub, and helped to create Western Runway. She’s a mom to three under 10, a wife, Packers Fan, a cancer survivor, former Miss Rodeo America, and self-diagnosed jewelry addict.

Ashley Alderson


Tiffany is a wife, photographer, and the creator of Fashion Posse. Fashion Posse is a digital media group that is is well-known amongst women in the western world for being a luminary in fashion and style, while focusing on highlighting the style of rodeo wives and girlfriends on a global level.

As a young girl, Tiffany spent most of her summers in South Dakota with her grandparents, National Senior Pro Rodeo World Champions, Bob and Donna Shedeed. The Badlands will always hold a strong place in Tiffany’s heart, being the area where she learned the value of hard work and built her love of rodeo and life on the road. All that traveling and living in both cities and rural areas has caused Tiffany’s personal style to be equal parts high fashion and western-chic. When she isn’t on the rodeo road with husband Tuf Cooper, you can find Tiffany playing tennis, riding, or catching up on laundry.

Tiffany Cooper


Jessie Jarvis is a wife, mother, Idaho rancher, and fashion enthusiast. Raised and still working daily on her family’s third-generation ranch, Jessie’s roots are deeply planted in the western way of life.

Jessie has close to a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications. Jessie’s focus with Western Runway is to develop unique content that highlights the inspiring women, men, makers and businesses, who are the crux of the western industry.

Jessie describes her own personal style as “Dale Evans meets Carrie Bradshaw”, melding classic old west pieces with new trends. When she isn’t busy with Western Runway or ranch activities, you can often find her chasing after her wild child or starting a new home project (much to the dismay of her husband).

Jessie Jarvis


Taylor Hill is a western lifestyle photographer, writer, and rancher located in Arizona. She loves adventure and traveling all over to capture the wild and true moments of the western heritage, showing it is alive and well.

Taylor’s love for the agriculture and the western industry has led her to photographing some of the largest livestock shows in the state of Arizona and working with thriving ranches and boutiques, including The Boutique Hub.

Taylor Hill

Photography Contributor

Kari deCastro is a creator—be it through her work as the Marketing Coordinator for Yost Events, the designer of Western Runway, or other projects within her own company, Idlewild Creative—shaping the aesthetics of the Western world. A Colorado native and team roper with family roots running deep across the West, her inspirations come from the heart of Cowboy Culture with an impossible-to-match level of professionalism and innovation that shines through her work across any media she touches. When she’s not at her desk or turning steers, she’s exploring the mountains on a hike or helping in the branding pen—either at the end of a nylon or behind a camera.

Kari deCastro

Western Runway Designer

Rachel McGinn is a rancher, wife, & mom to twin boys. She enjoys the mountains, spending time with family, a good steak, and creating new things, whether it be leather goods, home designs, or creating new memories with her kids. She looks forward to living out her life underneath the West Texas stars.

Rachel serves as Western Runway’s Cheif Lifestyle Contributor, sharing all things interior design, life as a ranch mom, and fashion!

Rachel {Joi} McGuinn

Chief Lifestyle Contributor

Aya Reimer resides on a ranch in Sealy, TX. Her beauty journey began when she started consulting in beauty pageants at the age of 16. After winning the title of Miss Teen Texas United States, she quickly realized that her passions lied with the makeup, hair, and behind the scenes aspects of running a show. After she began her first year at the University of Texas at San Antonio, this is where she began doing makeup on a few clients here and there and started taking classes with educators from Chanel, MAC, and YSL Beauty. After her third year at UTSA, she decided to pursue her love of makeup and hair artistry full time. She apprenticed in Houston, TX for 8 months under one of the best hair and makeup artists in the country. After her apprenticeship, she became certified in airbrush makeup and airbrush custom spray tanning. In addition to hair and makeup she was also the director of Miss Louisiana United States, assistant director of Miss Texas United States, and Wardrobe Coordinator at Miss Earth US. Aya saw a need for a mobile beauty service in the western industry, so she created Western Velour Beauty Co. You can find WVB Co. every year at the NFR offering hair and makeup services! Aya serves as Western Runway’s Cheif Beauty Contributor, giving readers all kinds of insight in the areas of makeup, skin, and hair!

Aya Reimer

Chief Beauty Contributor

Lead photo courtesy of Pistols & Petticoats Boutique

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