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Western Runway is a grassroots western media company highlighting the most inspiring, gritty, and fashionable women of the west. Whether we’re highlighting the best western brands, rodeo street style, or the baddest ladies on the ranch or in the arena, our mission at Western Runway is to let YOU be the leader in the western fashion movement, as we all celebrate the unique tastes and takes on today’s western looks. 

Founded on American heritage, western fashion is meant to be worn by anyone who carries the spirit of the west, and we can attest to the amount of western spirit that fills the already-crowded streets of Las Vegas each December. The west is kind. The west is classy. The west has grit. The west is unique. And without a doubt, the west is wild. So naturally, western fashion should encompass all of that, and so much more. This is a brand new fashion frontier, and you can find us on the front lines. 

Western Runway is published and distributed annually during the ten most anticipated days of December, the Wrangler National Finals Rodeo. Aimed to catch the eye of shoppers of all ages, Western Runway includes exciting interviews with western fashion icons, information on current and future trends, where to shop in preparation for Las Vegas, and where to shop in town while you’re there.

Western Runway is owned by Ashley Alderson, Tiffany Cooper, and Jessie Jarvis.

Meet the Western Runway Team

Janzen Tew is a wife, multiple business owner, Texas native, and fashion enthusiast. Raised in the alley of a barn, horseback and on the road, Janzen’s roots are deeply planted in the western way of life. Janzen has close to a decade’s worth of experience in print and digital media, from photography, event production and graphic design. Janzen’s focus with Western Runway is to develop unique content that showcases the inspirational women, men, makers and businesses, who are the essence of the western industry. Janzen describes her own personal style as “Victoria Beckham collided with Dolly Parton”, melding posh/high fashion with the classic western style. When she isn’t busy with Western Runway, Denim & Velvet Marketing + Design or The Studio & Co, you can often find her lounging in the pasture with her mini animals. She has a pastel of them much to Cody’s dislike. Her herd just keeps growing.

Janzen Tew
Manager

Janzen Tew is a western product and brand photographer, creative director and all around BOSS. She loves adventure and is willing to jump and travel at any time. If she isn’t on the go she is sitting down and crafting her next concept. Janzen’s background in the western world and her love for fashion has led to some incredible photo shoots pairing here two different worlds together. Brett understands the intricate process of bringing a vision to life in a space, and works with her clients to turn their dreams into reality. Brett believes that the blank canvas of a project is an opportunity to inject a soul into a home or office. Whatever your design style is, she can be entrusted with your dreams to create a warm and fresh ambiance for inspiration and relaxation.

Janzen Tew

Photography Contributor

Avery Shifflett is a creator—and is a branding genius. She is the lead graphic designer at Denim & Velvet Marketing + Design as well as the designer here at Western Runway. A Texas native and agriculture supporter with family roots running deep across the West, her inspirations come from all around the western world and shines through her work across any design she touches. When she is not working she is spending time with her family and going on road trip adventures

Avery Shifflett

Western Runway Designer

Dezi Burtenshaw Wyoming native, Dezi Burtenshaw, is an experienced makeup artist and influencer who celebrates art and creativity through fashion, makeup, and content creation on social media. With roots in the western industry, her style and work ethic are both heavily influenced by it. Her goal and mission through her platforms are to inspire women to be their most confident self, by offering styling, beauty, and confidence tips they can implement and use to their potential.

Dezi Burtenshaw

Chief Beauty Contributor

Brett McPherson has been professionally styling Oklahoma and Texas since 2004. Brett is an Oklahoma born and bred designer and stylist, who grew up on a ranch in western Oklahoma with a dream of owning her own Interior Design firm. She has spent her lifetime cultivating her God-given gift and her own personal style, which includes showcasing her native roots with panache. Design is who she is. Brett understands the intricate process of bringing a vision to life in a space, and works with her clients to turn their dreams into reality. Brett believes that the blank canvas of a project is an opportunity to inject a soul into a home or office. Whatever your design style is, she can be entrusted with your dreams to create a warm and fresh ambiance for inspiration and relaxation.

Brett McPherson

Chief Lifestyle Contributor

Lead photo courtesy of Pistols & Petticoats Boutique